Nappy Pads

Until recently, I was not aware of any other brand in nappy pads space except for Johnson & Johnson. Suddenly, there are some big brands like: Huggies, Wiprosoft and soon EasyFit.

I can't put it down only to diversification because I'm sure, there must be a large enough market or margin and hence the new entrants.

Well, the benefit for us - is that the prices are getting competitive.

For eg. J&J sells 20 pcs for MRP 115 which works out to Rs. 5.75/- per piece.

Huggies followed the same pricing but gives a better margin to the retailers, allowing them to pass that on to consumers.

Wiprosoft made it more competitive at Rs. 60/- for 12 pcs. That makes Rs. 5/- per pc.

Soon, if not already, EasyFit will be entering the market with Rs. 275/- for 60 pcs which makes it Rs. 4.60/- per pc. They have added one more feature to the nappy pads. They have added leak guards as well and I think that's a pretty smart thing to do. So it has most of the features of a diaper at half the price of a diaper.